Bargaining is a type of negotiation in which the buyer and seller of a good or service dispute the price which will be paid and the exact nature of the transaction that will take place, and eventually come to an agreement. It is very prevalent in many parts of the world, although it is rare in Europe and North America. In the regions where it is common, only certain transactions are considered appropriate for bargaining. Context determines the appropriateness; for instance, a comfortable and air-conditioned store may not allow bargaining, but a stall in a bazaar or marketplace may. In some areas, the phrase fixed price indicates that bargaining is not allowed.