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Home Bias

Home Bias Definition

Home Bias is the preference by individuals for goods produced in their own country compared to imports. It also means a preference to invest in domestic equities. People often focus on their home markets because they are familiar with them.


Additional meaning of Home Bias:

Biases are human tendencies that form a certain orientation based on predetermined beliefs. When individuals act on a bias, they can ignore information that contradicts their initial views.









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