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Leading Lipstick Indicator

Leading Lipstick Indicator Definition

Leading Lipstick Indicator is a term created by Leonard Lauder, chairman of Estee Lauder, who realized that lipstick sales increase during times of economic uncertainty. The indicator is based on the theory that consumers buy less expensive goods, such as lipstick, when they are uncertain about the future. The indicator has accurately predicted many market downturns in the past.








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