Price points Definition
Price points are prices for which demand is relatively high. In introductory microeconomics we are told that a demand curve is downward sloping to the right and either linear or gently convex to the origin. The first is usually true, but with regard to the second, in reality, price surveys indicate that demand for a product is not a linear function of its price and not even a smooth function. Demand curves look more like a series of waves than a straight line.