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Switching Costs

Switching Costs Definition

Switching Costs refer to costs incurred when a customer changes from one supplier, marketplace or investment to another. These kinds of costs are barriers for transferring one investment to another. The higher these costs are, the less opportunity investors have to switch to another security. Switching costs can be reduced if investors transfer their assets between funds in the same fund family or in the same bank. For example, no-load funds do not charge for these transactions.

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